Services Business Models Course

• Gain an understanding of how time is your most important resource in a creative, professional, or personal services business
• Learn the how to track and manage your time on business activities
• Map out your current process from client intake to contract completion, identify the time it takes to complete each step, and reflect on opportunities for improvement

• Gain an understanding of why it’s important for you to get clear on the work you do in a creative, professional, or personal services business
• Take inventory of the clients and projects you’ve worked on, including what worked, what didn’t work for you and why
• Use the information from your client and project inventory to refine your ideal client, service offering, and value proposition

• Gain an understanding of how business model design is an ongoing process and necessary for business resilience
• Learn about different business models for growing a creative, professional, or personal services business
• Review your business model canvas and develop different scenarios of business model pivot and/or growth for your creative, professional, or personal services business

• Gain an understanding of the energy of money and your relationship with money, and aligning your relationship with money with the values of your business
• Learn about budgeting, invoicing, managing income and expenses, and taxes in a services business
• Create your personal budget and set up basic systems for tracking your finances

• Learn about pricing strategies for client contracts
• Gain an understanding of how to protect your work with client contracts, licenses, and permits, and insurance
• Develop a standard pricing structure and client contract for your work

• Present your business model to your peers and instructor
• Receive constructive feedback from your peers and mentors to refine your business model

• Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
• Describes concepts and their applications in developing a business

1-2 hours / week

• Weekly workshop sessions led by an expert instructor
• Lecture and discussion on background materials, group activities, and reflection

2 hours / week

• Weekly activities focused on your business development
• Apply concepts learned in background materials and workshops

1-2 hours / week

• Weekly video conference with small peer group of other entrepreneurs in your course
• Present weekly business development activities and receive constructive feedback from peers

1 hour / week

• Weekly video conference meeting with your instructor
• Discuss business progress, review weekly business development activity, and connect with resources to meet business needs

30 minutes / week