Services Growth Strategy Course

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In our Services Growth Strategy Course, you will develop a basic strategy for growing your services business from freelancer to agency.

What You Will Learn


Topics Covered
  • Gain an understanding of what business strategy is and why we need business strategy
  • Discuss different practices for how you can develop a strategic mindset for your business
  • Assess how you are approaching your business strategy and what you can do to further develop your practice of thinking strategically
Assessing the Business
  • Learn how to assess your current business using data
  • Learn how to use your business assessment to set business goals
  • Assess your current business and set goals for your business over the next year
Design Your Business Strategy
  • Gain an understanding of different types of services business strategies and how business strategies evolve over time
  • Learn how your market opportunity, business model, and other factors shape your business strategy
  • Design your basic business strategy
Staying Relevant
  • Gain an understanding of the importance of regularly re-evaluating your business strategy
  • Discuss different processes and approaches to re-evaluate and adjust your business strategy based on internal and external factors
  • Develop processes you need to regularly evaluate and adjust strategy
Understanding Your Impact
  • Learn how to connect your business strategy and positive social impact
  • Learn how to use the theory of change framework to define your business’ positive social impact
  • Define your basic theory of change and connect your theory of change with your business strategy
Final Presentation
  • Present your business’ strategy and approach to strategy adjustment to your peers and instructor
  • Receive feedback from your peers and instructor on your presentation of your business’ strategy and approach to strategy adjustment

Commit to Building Your Business

Average time commitment for our Services Growth Strategy Course is up to 10 hours / week dedicated to building a business, and includes the following weekly activities:


Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

2 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

1-2 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

One-on-one Mentoring
  • Weekly video conference meeting with your instructor
  • Discuss business progress, review weekly business development activity, and connect with resources to meet business needs

30 minutes / week

Meet Your Mentors

Wendy Martinez Marroquin

Wendy Martinez Marroquin

Business Instructor & Advisor

Wendy Martinez Marroquin is a Business Instructor & Advisor in Oakland. Wendy is a racial education trainer and v...

Apply for our Launch Your Business Bootcamp

To take our Services Growth Strategy Course, you must be enrolled in our Launch Your Business Bootcamp.Our Launch Your Business Bootcamp is an 8-month entrepreneurship certificate program that supports creative and social entrepreneurs at the idea stage in starting your business and laying the foundation for your business to thrive.

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