Services Business Models Course

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In our Services Business Models Course, you will further define your service offering, ideal client relationships, business model, and social impact.

What You Will Learn


Topics Covered
  • Gain an understanding of how time is your most important resource in a creative, professional, or personal services business
  • Learn the how to track and manage your time on business activities
  • Map out your current process from client intake to contract completion, identify the time it takes to complete each step, and reflect on opportunities for improvement
Value Proposition
  • Gain an understanding of why it’s important for you to get clear on the work you do in a creative, professional, or personal services business
  • Take inventory of the clients and projects you’ve worked on, including what worked, what didn’t work for you and why
  • Use the information from your client and project inventory to refine your ideal client, service offering, and value proposition
Business Resilience
  • Gain an understanding of how business model design is an ongoing process and necessary for business resilience
  • Learn about different business models for growing a creative, professional, or personal services business
  • Review your business model canvas and develop different scenarios of business model pivot and/or growth for your creative, professional, or personal services business
Managing Your Finances
  • Gain an understanding of the energy of money and your relationship with money, and aligning your relationship with money with the values of your business
  • Learn about budgeting, invoicing, managing income and expenses, and taxes in a services business
  • Create your personal budget and set up basic systems for tracking your finances
Value Your Work
  • Learn about pricing strategies for client contracts
  • Gain an understanding of how to protect your work with client contracts, licenses, and permits, and insurance
  • Develop a standard pricing structure and client contract for your work
Final Presentation
  • Present your business model to your peers and instructor
  • Receive constructive feedback from your peers and mentors to refine your business model

Commit to Building Your Business

Average time commitment for our Services Business Models Course is up to 10 hours / week dedicated to building a business, and includes the following weekly activities:


Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

2 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

1-2 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

One-on-one Mentoring
  • Weekly video conference meeting with your instructor
  • Discuss business progress, review weekly business development activity, and connect with resources to meet business needs

30 minutes / week

Meet Your Mentors

Wendy Martinez Marroquin

Wendy Martinez Marroquin

Business Instructor & Advisor

Wendy Martinez Marroquin is a Business Instructor & Advisor in Oakland. Wendy is a racial education trainer and v...

Apply for our Launch Your Business Bootcamp

To take our Services Business Models Course, you must be enrolled in our Launch Your Business Bootcamp.

Our Launch Your Business Bootcamp is an 8-month entrepreneurship certificate program that supports creative and social entrepreneurs at the idea stage in starting your business and laying the foundation for your business to thrive.

Learn More About Our Launch Your Business Bootcamp

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