Products Business Models Course

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In our Products Business Models Course, you will further define your product offering, value proposition, business model, and social impact.

What You Will Learn


Topics Covered
  • Gain an understanding of why it’s important to start reviewing and reflecting on your business data early on in your business development
  • Learn how you can use data as you refine your business model and grow your business
  • Build out basic data collection capabilities in your business
Value Proposition
  • Review lean startup methodology and how you can collect and analyze data on your prototype
  • Learn how to use raving fan interviews to understand how your customers define the value in your business
  • Complete raving fan interviews and use them to refine your customer journey map
Business Resilience
  • Gain an understanding of how business model design is an ongoing process and necessary for business resilience
  • Learn about different business models for growing a products business
  • Review your business model canvas and develop different scenarios of business model pivot and/or growth for your products business
Managing Your Finances
  • Gain an understanding of the energy of money and your relationship with money, and aligning your relationship with money with the values of your business
  • Learn about budgeting, invoicing, managing income and expenses, and taxes in a products business
  • Create your personal budget and set up basic systems for tracking your finances
Understanding Your Costs
  • Gain an understanding of the types of costs in a products business
  • Learn about how to track the costs in your products businesses
  • Identify the costs in your products business and begin tracking them
Final Presentation
  • Present your business model to your peers and instructor
  • Receive constructive feedback from your peers and mentors to refine your business model

Commit to Building Your Business

Average time commitment for our Products Business Models Course is up to 10 hours / week dedicated to building a business, and includes the following weekly activities:


Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

2 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

1-2 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

One-on-one Mentoring
  • Weekly video conference meeting with your instructor
  • Discuss business progress, review weekly business development activity, and connect with resources to meet business needs

30 minutes / week

Meet Your Mentors

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Business Instructor & Advisor

Fyodor Ovchinnikov is a Business Instructor & Advisor in Oakland. Fyodor is an educator and evolutionary designer...

Apply for our Launch Your Business Bootcamp

To take our Products Business Models Course, you must be enrolled in our Launch Your Business Bootcamp.

Our Launch Your Business Bootcamp is an 8-month entrepreneurship certificate program that supports creative and social entrepreneurs at the idea stage in starting your business and laying the foundation for your business to thrive.

Learn More About Our Launch Your Business Bootcamp

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