Products Business Models Course

• Gain an understanding of why it’s important to start reviewing and reflecting on your business data early on in your business development
• Learn how you can use data as you refine your business model and grow your business
• Build out basic data collection capabilities in your business

• Review lean startup methodology and how you can collect and analyze data on your prototype
• Learn how to use raving fan interviews to understand how your customers define the value in your business
• Complete raving fan interviews and use them to refine your customer journey map

• Gain an understanding of how business model design is an ongoing process and necessary for business resilience
• Learn about different business models for growing a products business
• Review your business model canvas and develop different scenarios of business model pivot and/or growth for your products business

• Gain an understanding of the energy of money and your relationship with money, and aligning your relationship with money with the values of your business
• Learn about budgeting, invoicing, managing income and expenses, and taxes in a products business
• Create your personal budget and set up basic systems for tracking your finances

• Gain an understanding of the types of costs in a products business
• Learn about how to track the costs in your products businesses
• Identify the costs in your products business and begin tracking them

• Present your business model to your peers and instructor
• Receive constructive feedback from your peers and mentors to refine your business model

• Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
• Describes concepts and their applications in developing a business

1-2 hours / week

• Weekly workshop sessions led by an expert instructor
• Lecture and discussion on background materials, group activities, and reflection

2 hours / week

• Weekly activities focused on your business development
• Apply concepts learned in background materials and workshops

1-2 hours / week

• Weekly video conference with small peer group of other entrepreneurs in your course
• Present weekly business development activities and receive constructive feedback from peers

1 hour / week

• Weekly video conference meeting with your instructor
• Discuss business progress, review weekly business development activity, and connect with resources to meet business needs

30 minutes / week