Go-to-Market Strategy Course

Apply to our Launch Your Business Bootcamp


In our Go-to-Market Strategy Course, you will learn how to go from having a minimum viable product to building awareness and making sales in your business. The class is 6-weeks long and is suited for entrepreneurs who are launching their business and are looking align their marketing and sales efforts with their values.

What You Will Learn


Topics Covered
  • Gain an understanding of the components of a go-to-market strategy
  • Learn how to get insights on the market for your business concept by performing a market analysis
  • Conduct market research to gain a deeper understanding of the potential for your business concept
Understanding Your Customers
  • Gain an understanding of the factors that influence your potential customer’s behavior and purchasing decisions
  • Learn how to use a customer journey map to visualize your potential customer’s experience in making purchasing decisions
  • Create a customer persona and journey map for your target customer
Demonstrating Value
  • Gain an understanding of the importance of having a clear and concise presentation of your business’ value proposition
  • Learn how to identify and articulate your business’ value proposition
  • Develop a value proposition statement for your business concept
Building Awareness
  • Learn about different marketing and sales channels to build customer awareness
  • Gain an understanding of why it is important to define marketing goals and create a marketing plan
  • Develop a marketing plan to build customer awareness of your business concept
Cultivating Relationships
  • Gain an understanding of how to cultivate relationships with potential customers through marketing and sales activities
  • Discuss how to build trust and nurture relationships with potential customers
  • Define how you want to show up in the sales process and what a good customer relationship looks like
Go-to-Market Plan
  • Present your go-to-market plan to your peers and mentors
  • Receive constructive feedback from your peers and mentors to refine your go-to-market plan


Must have a minimum viable product/service and basic website for a new business that seeks to create positive community impact and a willingness to commit to a process to build awareness for their business.

Commit to Building Your Business

Average time commitment for our Go-to-Market Strategy Course is 10 hours / week dedicated to building your business, and includes the following weekly activities:


Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

3 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

2-10 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

One-on-one Mentoring
  • Weekly one-on-one meetings with your mentor
  • Discuss business progress, review weekly business development activity, and connect with resources to meet business needs

30 minutes / week

Apply for our Launch Your Business Bootcamp

To take our Go-to-Market Strategy Course, you must be enrolled in our Launch Your Business Bootcamp.

Our Launch Your Business Bootcamp is an 8-month entrepreneurship certificate program that supports creative and social entrepreneurs at the idea stage in starting your business and laying the foundation for your business to thrive.

Learn More About Our Launch Your Business Bootcamp

Apply for our Launch Your Business Bootcamp

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