Go to Market Strategy Course

Locations Duration Next Application
Deadline
Boston
Oakland
San Francisco
6 weeks 03/05/2021
Apply Now

Overview

In our Go-to-Market Strategy course, you will learn how to go from having a minimum viable product to building awareness and making sales in your business. The class is 6-weeks long and is suited for entrepreneurs who are launching their business and are looking align their marketing and sales efforts with their values.

What You Will Learn

Unit

Topics Covered
Introduction
  • Gain an understanding of the components of a go-to-market strategy
  • Learn how to get insights on the market for your business concept by performing a market analysis
  • Conduct market research to gain a deeper understanding of the potential for your business concept
Understanding Your Customers
  • Gain an understanding of the factors that influence your potential customer’s behavior and purchasing decisions
  • Learn how to use a customer journey map to visualize your potential customer’s experience in making purchasing decisions
  • Create a customer persona and journey map for your target customer
Demonstrating Value
  • Gain an understanding of the importance of having a clear and concise presentation of your business’ value proposition
  • Learn how to identify and articulate your business’ value proposition
  • Develop a value proposition statement for your business concept
Building Awareness
  • Learn about different marketing and sales channels to build customer awareness
  • Gain an understanding of why it is important to define marketing goals and create a marketing plan
  • Develop a marketing plan to build customer awareness of your business concept
Cultivating Relationships
  • Gain an understanding of how to cultivate relationships with potential customers through marketing and sales activities
  • Discuss how to build trust and nurture relationships with potential customers
  • Define how you want to show up in the sales process and what a good customer relationship looks like
Go-to-Market Plan
  • Present your go-to-market plan to your peers and mentors
  • Receive constructive feedback from your peers and mentors to refine your go-to-market plan

Prerequisites

Must have a minimum viable product/service and basic website for a new business that seeks to create positive community impact and a willingness to commit to a process to build awareness for their business.

Commit to Building Your Business

Average time commitment for our Go-to-Market Strategy Course is 10 hours / week dedicated to building your business, and includes the following weekly activities:

Title

Weekly 
Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

Workshops
  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

3 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

2-10 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

One-on-one Mentoring
  • Weekly one-on-one meetings with your mentor
  • Discuss business progress, review weekly business development activity, and connect with resources to meet business needs

30 minutes / week

Meet Your Mentors

J Gustavo

J Gustavo

Instructor & Mentor

Boston

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Instructor & Mentor

Oakland

Taelyr Roberts

Taelyr Roberts

Mentor

Boston

Marcus Thomas

Marcus Thomas

Instructor & Mentor

San Francisco

Join an Upcoming Course

Our Go-to-Market Strategy Course is offered during the following times.

Boston

Enrollment Period Program Dates Application Deadline
Winter, 2021 March 29 - May 10, 2021 March 5, 2021
Spring / Summer, 2021 July 26 - August 30, 2021 June 25, 2021
Fall, 2021 November 1 - December 13, 2021 October 8, 2021

Oakland

Enrollment Period Program Dates Application Deadline
Winter, 2021 March 29 - May 10, 2021 March 5, 2021
Spring / Summer, 2021 July 26 - August 30, 2021 June 25, 2021
Fall, 2021 November 1 - December 13, 2021 October 8, 2021

San Francisco

Enrollment Period Program Dates Application Deadline
Winter, 2021 April 1 - May 13, 2021 March 5, 2021
Spring / Summer, 2021 July 22 - August 26, 2021 June 25, 2021
Fall, 2021 November 4 - December 16, 2021 October 8, 2021

How Much It Costs

The cost of our Go-to-Market Strategy Course consists of a one-time course fee. Course fees are determined on a sliding scale based on household income.

< $35,000 
Household Income$35,000 – $50,000 
Household Income$50,000 – $100,000 
Household Income> $100,000 Household Income
$37.50$75$300$600

In addition, we charge a one-time $25 non-refundable deposit to enroll in our Go-to-Market Strategy Course.

Own Your Future