Create Good Jobs Course

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In our Create Good Jobs Course, you will learn how to create a hiring plan, and recruit, hire, train, and retain workers in your business. This class is 6-weeks long and is suited for entrepreneurs who are operating a business and ready to hire their first or next employee.

What You Will Learn


Topics Covered
Defining Company Culture
  • Take a deeper look at your business’ mission, vision, and values
  • Look at how you want to communicate and collaborate with a team
  • Consciously plan your company culture
Hire Right
  • Gain an understanding of the basics of employment law and regulations
  • Identify the right time to hire and determine which position(s) to hire first
  • Create a hiring plan for the next year
Recruiting & Interviewing
  • Learn how to create an attention getting job advertisement and where to post your jobs
  • Learn what to look for when reviewing applicants and how to conduct behavioral interviews
  • Create job descriptions and interview questions for your next hire(s)
Hiring Process
  • Learn the difference between an employee and an independent contractor
  • Gain an understanding of regulations and best practices in hiring
  • Create a standard employee offer package for your hire(s)
Prepare Employees for Success
  • Gain an understanding of the learning curve and best practices in employee training
  • Learn how to do on-the-job training – a technique the works and you will never forget
  • Create an onboarding plan and employee training manual
Protecting Company Culture
  • Learn how to keep your values and culture as you grow
  • Gain an understanding of the difference between policy and practice and the importance of setting guidelines from the beginning
  • Create an employee handbook


Must be making sales to customers or have letters of intent for sales to potential customers, have a basic website and social media for your business, and have an up-to-date business plan and financial forecast.

Commit to Building Your Business

Average time commitment for our Create Good Jobs Course is 8 hours / week dedicated to building your business, and includes the following weekly activities:

Activity Name

Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

2 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

3-4 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

Meet Your Mentors

Sherri Lowe

Sherri Lowe

Business Instructor & Advisor


Apply for Our Entrepreneur Academy

To take our Create Good Jobs Course, you must be enrolled in our Entrepreneur Academy.

Our Entrepreneur Academy is a year-long entrepreneurship certificate program to support small business owners in creating plans, improving operations, accessing capital, and developing leadership capabilities to build resilient businesses with social impact.

Learn More About Our Entrepreneur Academy

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