Brand Your Business Course

Apply to Our Academy

Overview

In our Brand Your Business Course, you will gain a basic understanding of values-driven marketing to help promote your products, services, and social impact. The course is 6-weeks long and is suited for entrepreneurs who are looking to gain a better understanding of all things marketing and are ready to manage marketing for their business.

What You Will Learn

Unit

Topics Covered
Branding Basics
  • Learn the basic elements of a brand and marketing strategy
  • Gain a basic understanding of values-driven marketing and how it impacts your business
  • Conduct a brief brand audit to determine where you are and where you need to go to amplify your business
Research & Insights
  • Learn how to conduct market landscape research
  • Gain an understanding of how to use research to identify storytelling opportunities for differentiation
  • Use your research and insights to develop a strategic list of content marketing ideas to better serve and engage with your customers
Refine Your Brand
  • Identify opportunities to boost your online presence and visual identity
  • Explore creative storytelling opportunities to guide content development
  • Refine your value proposition and company description
Manage Your Brand
  • Learn the basics of ongoing brand management to set you up for success
  • Learn how to create a consistent content marketing strategy
  • Develop a content marketing plan to guide your storytelling
Launch Your Brand
  • Identify the marketing systems, support team, and budget you need to implement your strategy and plan
  • Learn how to hire and engage creative vendors from designers to photographers
  • Identify and talk to 2-3 creative vendors you need in the short-term for consultation calls and quotes
Looking Ahead
  • Review the elements of your Brand Blueprint
  • Gain confidence in the power of you and your story
  • Compile your Brand Blueprint, Brand Toolbox, and professional biography

Prerequisites

Must be making sales to customers or have letters of intent for sales to potential customers, and have a basic website and social media for your business.

Commit to Building Your Business

Average time commitment for our Brand Your Business Course is 8 hours / week dedicated to building your business, and includes the following weekly activities:

Title

Weekly 
Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

Workshops
  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

2 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

3-4 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

Meet Your Mentors

Ivellisse Morales

Ivellisse Morales

Instructor

Online

Course Dates

Our Pricing Strategies Course is offered during the following times.

Online

Enrollment Period Program Dates Application Deadline
Winter, 2021 March 29 - May 10, 2021 January 8, 2021
Winter, 2021 April 1 - May 13, 2021 January 8, 2021
Spring / Summer, 2021 July 22 - August 26, 2021 April 30, 2021
Spring / Summer, 2021 July 26 - August 30, 2021 April 30, 2021
Fall, 2021 November 1 - December 13, 2021 August 13, 2021
Fall, 2021 November 4 - December 16, 2021 August 13, 2021

Apply for Our Academy

To take our Brand Your Business Course, you must be enrolled in our Academy.

Our Academy is a year-long entrepreneurship certificate program to support small business owners in creating plans, improving operations, accessing capital, and developing leadership capabilities to build resilient businesses with social impact.

Learn More About Our Academy

Apply for Our Academy

Own Your Future