Pricing Strategies Course

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In our Pricing Strategies class, you will cultivate the mindset to stand in your value and develop pricing strategies that align with your business’ vision for positive social impact. The course is 6-weeks long and is suited for entrepreneurs who are looking to update the pricing for their products and services in alignment with their social impact mission and values.

What You Will Learn


Topics Covered
Valuing Your Work
  • Discuss how your mindset as a business owner influences pricing for your products or services
  • Discuss how to incorporate the value of positive social impact in pricing decisions
  • Learn about the factors that need to be considered when valuing and setting a price for your products or services
Understand Customer Behavior
  • Gain an understanding of the economic and psychological factors that influence customer behavior and purchasing decisions
  • Learn how to use a customer journey map to visualize your customers’ experiences with your business, and identify influences on their purchasing behavior
  • Create customer journey maps for your target customers
Assess Your Market
  • Learn how to conduct market research to identify other options available to your customers and their pricing, positioning, strengths, and weaknesses
  • Gain an understanding of what differentiates your business versus other options available to your customers
  • Identify your market landscape and assess your positioning within the market
Calculate Your Costs
  • Gain an understanding of fixed and variable costs in a business
  • Identify the costs associated with producing and delivering your products and services
  • Calculate contribution margins for each of your products and services
Align Price with Values
  • Learn how to set pricing objectives that align with the values of your social enterprise
  • Gain an understanding of different pricing models that meet the objectives of social enterprises
  • Define your pricing objectives and identify a pricing strategy based on those objectives
Communicate Your Prices
  • Learn how to best communicate your prices to customers
  • Gain an understanding of how to respond to customer feedback on your prices
  • Develop a communications plan for rolling out any new pricing structures to your customers


Must be making sales to customers or have letters of intent for sales to potential customers, and have a basic website and social media for your business.

Commit to Building Your Business

Average time commitment for our Pricing Strategies Course is 8 hours / week dedicated to building your business, and includes the following weekly activities:


Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

2 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

3-4 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

Meet Your Mentors

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Business Instructor & Advisor


Apply for Our Entrepreneur Academy

To take our Pricing Strategies Course, you must be enrolled in our Entrepreneur Academy.

Our Entrepreneur Academy is a year-long entrepreneurship certificate program to support small business owners in creating plans, improving operations, accessing capital, and developing leadership capabilities to build resilient businesses with social impact.

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