Expand Your Impact Course

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Overview

In our Expand Your Impact course, you will learn how define, measure, and communicate your business’ social impact to your community. This course is 6-weeks long and is suited for entrepreneurs who are interested in amplifying their work to build partnerships and gain resources to expand their social impact.

What You Will Learn

Unit

Topics Covered
Understanding Your Ecosystem
  • Gain an understanding of systems thinking in the context of your business and its social impact
  • Learn how to develop an ecosystem map to understand the system your business is seeking to change
  • Develop an ecosystem map for your business
Creating Your Roadmap for Social Impact
  • Gain an understanding of how a theory of change is your business’ roadmap for achieving positive social impact
  • Learn how to use the theory of change framework to develop your roadmap for achieving positive social impact
  • Develop your business’ theory of change
Measuring Your Impact
  • Gain an understanding of the importance of measuring and reporting on your business’ positive social impact
  • Learn about methods and tools for measuring and reporting your business’ positive social impact
  • Collect data on your business’ social impact
Telling Your Impact Story
  • Learn how your business’ impact story have the power to inspire your community
  • Learn how to use your impact data and testimonials to tell the story of your business’ positive social impact
  • Craft the story of your business’ positive social impact
Amplifying Your Work
  • Learn how to leverage your impact story to gain resources for your business
  • Discuss ways you share your business’ impact story to gain awareness of your work
  • Create a plan for communicating your business’ impact story
Cultivating Your Impact Network
  • Gain an understanding of how cultivating an impact network enhances business resilience and social impact
  • Learn how to cultivate and collaborate with your impact network to grow your business and its’ social impact
  • Identify your current impact network and opportunities to expand your network

Prerequisites

Must be making sales to customers or have letters of intent for sales to potential customers, have a basic website and social media for your business, and have an up-to-date business plan and financial forecast.

Commit to Building Your Business

Average time commitment for our Expand Your Impact Course is 8 hours / week dedicated to building your business, and includes the following weekly activities:

Title

Weekly 
Activity Weekly Commitment
Background Materials
  • Series of required background readings and videos on each unit to be completed online prior to the weekly workshop sessions
  • Describes concepts and their applications in developing a business

1-2 hours / week

Workshops
  • Weekly workshop sessions led by an expert instructor
  • Lecture and discussion on background materials, group activities, and reflection

2 hours / week

Business Development Activities
  • Weekly activities focused on your business development
  • Apply concepts learned in background materials and workshops

3-4 hours / week

Peer Mentoring
  • Weekly video conference with small peer group of other entrepreneurs in your course
  • Present weekly business development activities and receive constructive feedback from peers

1 hour / week

Meet Your Mentors

Course Dates

Our Expand Your Impact Course is offered during the following times.

Online

Enrollment Period Program Dates Application Deadline
Spring / Summer, 2021 July 20 - August 24, 2021 May 15, 2020
Fall, 2021 November 2 - December 14, 2021 September 4, 2020

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To take our Expand Your Impact Course, you must be enrolled in our Academy.

Our Academy is a year-long entrepreneurship certificate program to support small business owners in creating plans, improving operations, accessing capital, and developing leadership capabilities to build resilient businesses with social impact.

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