Unit
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Topics Covered |
Introduction |
- Explore your relationship with money and how it can impact your perception of raising money for the business
- Discuss why it is important to get outside funding and what you need to have in place to begin raising funds
- Assess your current business, business plan, and emotional readiness for funding
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Funding Needs |
- Review and update your current financial forecast to determine realistic funding needs and use of proceeds
- Learn how to present your financial forecast and funding needs in a concise way
- Update your business plan to describe the key assumptions of your financial forecast and funding needs
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Understanding the Process & Key Terms |
- Learn about different funding alternatives and funders’ processes, timelines, and key terms
- Identify funding alternative(s) that are aligned with the purpose, values, and funding needs of your business
- Develop a plan for raising money and update financial forecast to reflect funding alternative(s)
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Identify Potential Funders |
- Identify potential funders to reach out to and build a potential funder prospect list
- Understand how to reach out to and build relationships with potential funders
- Conduct informational interviews with a couple of potential funders to understand their processes
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Due Diligence |
- Gain an understanding of how funders perform due diligence on potential funding opportunities
- Learn how to produce due diligence documentation, organize a due diligence dataroom, and manage due diligence requests
- Establish a due diligence dataroom
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Executive Summaries & Online Profiles |
- Learn how to summarize your funding opportunity in a one-page executive summary for potential funders
- Learn about online platforms for listing your funding opportunity, and identify platforms your business should create a profile on
- Create your executive summary and online profiles
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Begin the Funding Process |
- Prepare application, online profile, or other documentation to begin the funding process
- Draft and get feedback on your funding application, online profile, or other documentation
- Begin the funding process by submitting your funding application, online profile, or other documentation
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Storytelling |
- Gain an understanding of the key elements of a presentation to potential funders
- Learn how to craft a story to capture the attention of potential funders
- Develop a funding pitch for your specific funding source
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Pitching |
- Learn how to pitch the business to potential funders
- Identify key questions that may arise when pitching to potential funders
- Hold a practice pitch and receive feedback from an advisor
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Networking |
- Learn how to use networking events to increase your business’ visibility and enhance fundraising efforts
- Learn how to initiate conversations and begin cultivating relationships through networking events
- Present your business at our entrepreneur networking event
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Managing the Funds |
- Gain an understanding of how to manage funds received from funders and create reserves to cover payments to funders
- Create a plan for managing cash flow after funding
- Discuss how to evaluate and access the next round of funding
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Final Presentations |
- Present your funding pitch and progress to your peers and mentors
- Receive constructive feedback from your peers and mentors to refine your fundraising process
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