Laid Off? Try Freelancing
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Rani Langer-Croager
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March 3rd, 2021
During the mortgage crisis of 2008, I was laid off from my job in investment banking. This was the second time in my investment banking career that I had been laid off – the first had been a few years after I graduated from college when t...
How to Respond to “Can I Pick Your Brain?”
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Rani Langer-Croager
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February 24th, 2021
As a freelancer or business owner, you may have been asked on more than one occasion, “Can I pick your brain?” or some variation of that question. Certainly, with the line of business I’m in, I’m fielding these questions multiple times a da...
Starting a Business?
Prepare Yourself Financially
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Rani Langer-Croager
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February 2nd, 2021
You’re looking to start a business. You have a great idea. You are starting to evaluate the feasibility of your idea. Maybe you’ve drafted a business plan and created a financial forecast for the business. You’ve spent countless hours think...
Stop Procrastinating and Get Down to Business
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Rani Langer-Croager
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November 5th, 2018
This week, we’re continuing to look at the ways that entrepreneurs frequently sabotage their businesses. One of those ways is procrastinating too much. We all procrastinate at some point or another, but if left unchecked, procrastination ca...
Do I Need a Business Plan as a Freelancer?
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Rani Langer-Croager
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August 21st, 2018
Like many self-employed people, I fell into freelancing. I stumbled through marketing to former colleagues, taking whatever interesting projects came my way, and trying to figure out how to scope them out and charge the right price. While t...
Know Your Ideal Freelance Client
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Rani Langer-Croager
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June 11th, 2018
As a freelancer, you have limited time and money to spend on marketing your business. So, before you begin marketing your services, you need to know who to market to. This means identifying your ideal client. This is someone who you want to...
How to Measure the Success of Your Strategic Plan
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Rani Langer-Croager
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December 19th, 2017
Over the last couple of weeks, we’ve been writing about the benefits of having an annual strategic plan and how you can create one for your business. Once you’ve developed your strategic plan for the upcoming year, the real work begins in i...
Where to Find Business Mentors
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Rani Langer-Croager
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November 13th, 2017
A couple of weeks ago, I wrote about why entrepreneurs need mentors. From that post, several people contacted me asking where to find business mentors. Great mentors can be found a variety of places. This week, we’re sharing some suggestion...
Navigating the Emotional Rollercoaster of Starting a Business
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Rani Langer-Croager
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October 2nd, 2017
If you’ve ever taken the leap of starting your own business, you’ve likely experienced an emotional rollercoaster. Your business seems like it’s going well, and you’re on a high one moment. Then, you encounter a setback, and you feel low th...
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