Communicating Effectively Course

Overview

Communicating Effectively is the second 6-week course in our Launch Academy. This course helps you develop clear and appropriate communication practices for your business, including language, tone, timing, and the social impact of your communications.

Course Objectives

Gain an understanding of appropriate business etiquette when communicating
Discuss the different types of business communications and when to use them
Gain an understanding of the impact of your business communications
Develop templates for effective emails and other business communications

Weekly Sessions

Unit	Topics Covered
Introduction	Learn how the way you project yourself has an impact on your business Gain an understanding of how to make a good lasting impression with your business Identify how you can create a good lasting impression with the first touchpoints of your business
Types of Communication	Learn about the different categories of communication used in your business Gain an understanding of how and when to appropriately use the different categories of communication Identify how and when you use the different categories of communication in your business
In-Person Communications	Gain an understanding of the key elements in representing yourself and your business Learn how to deliver an unforgettable experience to anyone you talk with about your business Develop your elevator pitch for your business
Email Communications	Discuss why it is important to regularly check and respond to your business emails and the appropriate etiquette for business email communication Learn how you can become more effective with emails by creating templates for responding to customers Identify emails that can be standardized and develop template email responses to customer emails
Phone / Videoconference Communications	Discuss circumstances when it’s more effective to have a phone / videoconference rather than other types of communications Learn about appropriate systems and etiquette for phone / videoconference conversations Set up your systems for phone / videoconference communications
Networking	Learn how to use networking events to increase the visibility of your business Learn how to initiate conversations and begin cultivating relationships through networking events Attend a networking event and draft a follow-up email to a new contact from that event

Course Details

Length: This course is 6 weeks (18 clock hours).

Format: This course is delivered online and combines live, interactive learning with flexible, self-paced work. Each week includes:

Weekly live, instructor-led workshops via Zoom
Online readings, videos, and applied activities you complete on your own schedule
Facilitated peer group sessions focused on learning progress and course activities

Time Commitment: You will spend about 8 hours per week engaging in workshops, coursework, and applied business-building activities.

Prerequisites: None.

Enrollment Requirement: This course is only available to those enrolled in Launch Academy.

Completion: This course is completed on a Pass / No Pass basis. To pass the course, you must attend required sessions and complete all assigned course activities and final deliverables.

Support & Feedback: You will receive ongoing instructional feedback throughout the course during workshops and facilitated peer mentoring conversations.

Apply to Our Launch Academy

To take our Communicating Effectively Course, you must be enrolled in our Launch Academy.

Apply for our Launch Academy.

Overview

Course Objectives

Weekly Sessions

Course Details

Apply to Our Launch Academy

Contact Information

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