Jamica El is Creative Director and CEO of Muvaboard, a creative technology and digital marketing consultancy based in Oakland, CA. She specializes in designing content, strategy, and tools that help women-owned businesses, brands, and creatives grow their audience and revenue. She spent the better half of a decade specializing in hardware prototypes for Software Engineering (SWE) at Apple in Cupertino, CA. As a fellow for Buzzfeed’s Open Lab for Journalism, Technology, and the Arts, she developed soft circuitry prototypes that lie at the intersection of fashion, technology, and activism.
Jamica has worked with startups, artists, educators, non-profits, and larger companies to remix everyday ideas. She also identifies as an artist and has been deejaying for over ten years, and more recently crafting digital collages, pattern illustrations, and bending neon when time and space provides. Jamica is a proud autodidact who has no formal training in engineering or art.
Please describe your business.
Muvaboard is a creative tech and digital marketing consultancy designing content, strategy and tools that support creatives and inspire play. We strategize, produce, and distribute content to help women-owned businesses, brands, and creatives connect with and grow their audience and revenue.
Our goal is to help women become more visible and audible in their industries, and digital marketing is a vital part of that success. Our work is centered in black feminism, urban culture, and technology. We want to see the work and messages of women creators more amplified today than any previous point in history.
Why did you choose to apply to the Impact Fellowship?
I decided to apply to the Impact Fellowship because I am ready to grow a resilient business. I believe my experience in the fellowship will provide tools and resources to scale, lead and grow a team as well as create and foster a healthy company culture.
What are you most excited about as you begin this fellowship?
I am most excited about the community I will become a part of at Uptima. I participated in the Freelancer course earlier this year and connected with a group of amazing people. Entrepreneurship can feel confusing and isolating at times so it’s very validating to be on the journey with others who are simultaneously taking the risk, being vulnerable, and following their hearts.
Are there any fun facts you would like people to know about you and/or your business?
I grew up in the DC area where “th” sounds are pronounced with a “v” sound which is why I named my company Muvaboard instead of “motherboard”. Also, I’m a former engineer. I spent a long time working in hardware. My company is a nod to all the parts of my life that made me who I am today.
I really like candy from my grandparents’ generation like cinnamon drops, heath bars, and caramel hard candies. I love making repeating patterns, clay jewelry, digital collages, neon signs, and dj mixes. I try to do any of those things in my spare time.
I’m the mom of a little human and can vouch for pretty much everything that’s been said about motherhood – it’s all true.